In Desiderata, we find the inspiration to courageously navigate the new economy, where purpose, collaboration and responsibility are the sails that power our journey.

A group of businesspeople and leaders from various locations in the country met to dream of the New Economy, on May 29, 2014, in Atibaia, a city in the State of São Paulo. Together, voluntarily and in a participatory way, they created 28 manifestos representing the desire for the New Economy. One by one, they all began to be practiced then.

The manifestos turned into desiderata on May 25, 2018, again with the collaboration of everyone and their work teams. Over the years, they have been an inspiration for many people, committed to making them a reality for building the New Economy.

Click and learn about each of them: