About One

Desideratum 3 – I wish to develop human consciousness

We need to be aware of our impulses, both positive and negative. The energy that releases them is the same, but, as Buddhist wisdom teaches, “drunk by the cow, the water turns into milk; drunk by the snake, the water turns into poison.”

We lack awareness when we cannot identify negative impulses or we turn our backs on them, pretending they don't exist. The water needs to be preserved, otherwise it will not produce poison or milk. It is conscience that gives the best destination to water, preventing its harmful waste.

In the same way, when someone begins to discover the path to coherence, their inconsistencies also reveal themselves. It is worth being clear about this so as not to become discouraged along the way, understanding that sticking to it is the path to growth. Admitting that certain things are not right is an important awareness, especially when it is a general perception.

As a person admits and faces their inconsistencies, they naturally place themselves on the path to coherence. You may even, at the moment of discovery, consider yourself fragile, but this feeling is precisely the challenge for the search for coherence.

When a person begins to live consciously and becomes more coherent, the same is observed in those around them. The movement, in turn, spreads even further. With each step towards awareness, there corresponds another, similar one, with the economy. And the market follows it.

A conscious person and company contribute really and decisively to increasing the generation of wealth for an entire economy. Each of us plays an important role in this fundamental advancement.

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Texts: Roberto Tranjan

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